Today we are going to find out the 5 best brands of Italian coffee capsules. Let’s start with something fundamental: for us Italians, drinking coffee is an irreplaceable tradition, an actual ritual to start our day the best possible way; But also to find new energy in the middle of the morning, to conclude a lunch or, why not, to get a boost in the evening.
Besides the legendary espresso that is consumed in bars, the real Italian coffee is the one prepared with a Moka pot. However, for several years now, Italians have discovered the pleasure of enjoying a coffee, at home, as the bar; thanks to the introduction of compact machines that can turn coffee capsules or pods into an excellent and creamy coffee.
In a market which is worth a total EUR 1,1 billion, that is to say, that of roasted coffee in the Italian mass distribution, sales of ground coffee have been decreasing for several years now: according to IRI, in 2018 the sector generated a total turnover of about EUR 558 million compared to 2017, a negative performance both in terms of sales (-5,1%) and volume (-5,4%); An alarming fact, considering that in 2017 the trend was just as negative compared to the previous year.
Coffee capsules are showing an opposite trend: a total turnover of almost EUR 300 million in 2018, and a double-digit percentage growth compared to 2017 (value +10%, volume +14%). Currently, in Italy, 1,4 million families buy capsules (22% more than 2017). They consume about 296 of them every year (+42% compared to the previous year). A tangible sign that classic Moka is feeling the effects of the “competition” of the new, practical, and compact machines, capable of making an excellent espresso in a few seconds.
The success of coffee capsules can be summarized in three keywords: innovation, practicality, and quality. New coffee machines are a mix of design and state-of-the-art technology; beautiful to be displayed at home, they perfectly express the concept of a modern lifestyle. They are easy to use and make it possible to make a great coffee in a few seconds: the ideal solution to increasingly hectic daily rhythms.
Also, a coffee made this way has nothing to envy to the espresso made in bars; on the contrary, the ever-growing assortment of fragrances and blends allows for ever-changing flavors, assuring a wider choice than in a bar.
The market of roasted coffee seems, therefore, strongly conditioned by the capsules segment; a segment containing an actual phenomenon called “Nespresso”. The Swiss multinational Nestlé, which owns the brand, designed the Nespresso system back in 1976, with a double goal, very revolutionary for that time; Proposing a coffee put in capsules with machines specifically designed for its production, and offering every single customer a wide assortment of tailor-made services.
Forty years later, Nespresso has become the world leader and in Italy, it represents 30% of the market. No wonder that, in the homeland of espresso, the main players have been trying to play an active role in a constantly growing sector. Let us look at them together.
A turnover of over EUR 2 billion, and an unstoppable growth, with exportations amounting to 63% of the entire production. Those are some of the numbers of Lavazza, which is considered an authentic symbol of rigorously Italian-made quality. A Modo Mio was born from Lavazza’s experience and passion: it is a system made of blends, single-origin selections, and a variety of machines to suit any need.
This company from Trieste is a global leader in the segment of high-quality coffee and employs almost 1.300 workers today. Its exportations represent about 65% of the turnover, and in 2017 the results beyond national borders were excellent, especially in America and China, where the export grew by 16%.
Over eighty years of history and research have led to the birth of Illy espresso, coffee capsules that allow to prepare an always perfect cup of coffee, one after the other, with great simplicity; thanks to its exclusive technology; Iperespresso capsules extract the most intense aromas from coffee” highlights Illy.
Recently, the company has also launched on the market a selection of capsules compatible with Nespresso, proposing four types – all made from the 100% Arabica Illy blend of 9 origins: Classico espresso, Intenso espresso, Forte espresso and Classico lungo.
Kimbo, Segafredo Zanetti, and Caffè Vergnano are among the most important Italian coffee producers. During their history, they have always been committed to the production of high-quality coffee with an authentic Italian flavor. These brands are appreciated not only in our country but also abroad (for further details you can read Italian ground coffee: top 5 brands in the world).
Kimbo, Segafredo, and Vergnano also offer a wide assortment of capsules compatible with the main systems (Lavazza, Illy, Nespresso) and guarantee the consumer the pleasure of their favorite coffee through the simplicity and innovation of capsules.
Coffee is one of our most requested products. That is why, every day, we propose offers and promotions on the main Italian brands of ground coffee, coffee beans or capsules and pods.
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