Italian beers are undoubtedly among the products most requested by our customers and, in general, the most exported in our country. In this article, and others that will follow, we will take you into the world of popular Italian beers. Because knowing them better will help you recommend them to the customers of your store abroad, but also to define the assortment of the shelf dedicated to Italian beers. Furthermore, under each description, you will find a link to view the fantastic offers that, here at Bell Italia, we have reserved for you. So you can be competitive and, at the same time, guarantee yourself large rotations and… excellent margins!
Let’s start with two brands symbol of the made in Italy in the world: Peroni and Nastro Azzurro. Are you ready? Let’s go!
On the label of Peroni beer, which was recently subject to restyling, we read: “indiscutibilmente italiana” (“unquestionably Italian”) and, a little further down, “produced in Bari, Rome, Padua”. The intention of the house is evident: to emphasize as much as possible the Italian nature of this historic brand, leader on the domestic market, but above all an authentic symbol of the Made in Italy in the world.
Birra Peroni was born in Vigevano, in Lombardy, back in 1846 through the work of Francesco Peroni. It is a low fermentation lager beer, whose recipe will later be perfected by Giovanni Peroni, son of Francesco. Within a few years it established itself, first locally, then on the entire national territory. The factories in Rome were opened in 1864 and, subsequently, in Bari in 1924. The real success, however, came after the war. The economic boom and the company’s large investments in communication created the myth of the “national blond” (because in Italy we don’t say “light beer” or “lager”: we say “blond beer”. Isn’t that beautiful?), the Italian beer that brings our Country together and also symbolizes it.
1963 is the year of the launch of Nastro Azzurro, the Italian premium beer by Peroni. A slightly more alcoholic product than the classic Peroni, more bitter and with a more intense flavor. The name originates from the homonymous prize awarded to the Rex transatlantic, the fastest that achieved the Atlantic crossing. Nastro Azzurro is the beer that symbolizes outdoor life, freedom, the sea, and nature. However, it did not immediately meet the public’s favor. For this reason, its recipe was perfected and, also thanks to a great communication campaign, it became more and more popular, both in Italy and abroad. Today, Nastro Azzurro is the best-selling Italian beer in the world.
Peroni Beer is part of the Asahi group, a big international reality present in 90 countries. The Italian company has a workforce of over 750 employees, 3 production plants, and a malt house. The production chain involves more than 1500 farmers. Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro.
It is time to learn about the complete assortment of Peroni and Nastro Azzurro, the most popular Italian beers in the world.
Peroni is the Italian lager beer par excellence. It has an alcohol content of 4.7% vol. It is produced using only selected ingredients such as 100% Italian malt, the result of a special quality of barley, maize, and hops. It is the “Italian blond” with a moderately bitter taste although, at the same time, balanced. Its look is captivating, and the recently renewed label highlights the Italian soul of this beer. Peroni lager is available in numerous formats, both in bottles and in cans. The most popular is undoubtedly the cluster of 3 bottles of 33 cl each. For celiacs, Peroni beer is also available in a gluten-free version.
Discover our special offer on Peroni lager beer. Click here!
To embellish the Peroni assortment, four special variants are available: Gran Riserva. The bottle looks “important” and the label has a retrò look, so Peroni Grand Reserve will certainly not go unnoticed on your shelves. But what will amaze your customers is the extraordinary taste of these successful Italian beers. Let’s find out in detail:
All Peroni Gran Riserva beers are available in a 50 cl glass bottle. Discover our offer dedicated to Peroni Grand Reserve by clicking here.
If you want to give your shelf a fanciful touch of Italianness, consider adding the three variants of Peroni beer we are going to describe in the next lines. They are very different from each other, but they all have a particular feeling with… the happy hour! Let’s learn about them in detail:
As mentioned, of the successful Italian beers, Nastro Azzurro is the best known abroad. Distributed in about 70 countries, it is an authentic symbol of Italian style in the world: in short, the Italian beer par excellence! Therefore, it can’t be missing on your shelf.
It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, appetizers, but also grilled fish and cheeses. It is also available in the Nastro Azzurro Zero version: same taste, but no alcohol. The label looks beautiful: young, fresh, carefree. Exactly as the queen of popular Italian beers in the world wants to be.
Discover our super offer by clicking here!
Since 2010, Bell Italia has been the ideal partner for wholesalers, retail operators, and importers from all over the world who want the best Italian food and non-food products for their store. We guarantee the best prices on the market and, above all, a professional and reliable service. Register on the website www.bell-italia.com and discover our special offers. Also, our Sales Assistants Ezia Caputo and Giovanna Caprioli are always available for any information or support.
You may also be interested in: THE 5 MOST POPULAR ITALIAN BEERS IN THE WORLD
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