Italian wine’s export is still growing According to estimates from Nomisma Wine Monitor and Vinitaly, presented in Verona on 26 November last year, 2018 is going to end with a 3,8% growth compared to the previous year, and with exportations being worth EUR 6,2 billion.
A good performance, behind which there is a driving force called Prosecco: +15% in the US, +12,6% in the United Kingdom as well as a steady and relentless growth in important markets like Russia, Brazil and the Scandinavian countries.
However, in spite of this reassuring data, there are some alarm bells. First and foremost, there is the decline of the exportations of still Italian wines in large markets such as the US, Germany, Switzerland and Japan, which have had a negative trend in 2018.
Denis Panini from Nomisma explains that the reasons of this decrease are several: a difficult grape harvest in 2017, Germany reconsidering (Germany is currently trying to promote local products) and France’s fierce competition (French rosé wines are holding their own against our still wines, especially in the US).
Mixed results are also those of the United Kingdom, a market that, despite the overall increase, is cause for concern because of the risks linked to the Brexit, where a slowdown in export is feared, due to customs issues, and to the excessive demand of the last years.
France, which boasts overall wine exports of nearly EUR 10 billion, is going to conclude the year 2018 with a 4,8% growth, compared to 2017.
Spain is growing more than Italy too: for the Iberian, 2018 is going to end with exportations worth EUR 3 billion total, amounting to a +5,2% increase compared to the previous year.
Hence, wasn’t it for prosecco, we would now be commenting much more worrisome data. Italian bubbles are getting more and more popular in the world, but it must not be forgotten that Italian still wines have collected prizes and recognition worldwide this year too.
All the more reason, according to Sandro Boscaini (president of Federvini) Ernesto Abbona (president of the Unione Italiana Vini) and Matilde Poggi (president of the Federazione Italiana Vignaioli Indipendenti), to ask the Government for an action aimed at the constant enhancement of Italian wines, at the lightening of complications and bureaucracy, and to the promotion of Made-in-Italy wines all across the world.
Here at Bell Italia, we are always committed to promoting only the best of (rigorously and authentically) Italian food all over the world; the best Italian wines and prosecco from all Italian regions are available in our catalogue at very convenient prices.
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