Peroni beer and Nastro Azzurro: the most popular Italian beers

Popular Italian beers, like Peroni Beer and Nastro Azzurro, are undoubtedly among the products most requested by our customers and, in general, the most exported in our country. In this article and others that will follow, we will take you into the world of popular Italian beers. Because knowing them better will help you recommend them to the customers of your store abroad, but also define the assortment of the shelf dedicated to Italian beer.

Furthermore, under each description, you will find a link to view the fantastic offers that, here at Bell Italia, we have reserved for you. So, you can be competitive and, at the same time, guarantee yourself large rotations and… excellent margins!

Let’s start with two brands symbolically made in Italy in the world: Peroni and Nastro Azzurro. Are you ready? Let’s go!

Peroni: An Italian story since 1846

Fonte immagine: www.birraperoni.it

On the label of Peroni beer, which was recently subject to restyling, we read: “indiscutibilmente italiana” (“unquestionably Italian”) and, a little further down, “produced in Bari, Rome, Padua”. The intention of the house is evident: to emphasize as much as possible the Italian nature of this historic brand, a leader on the domestic market, but above all an authentic symbol of the Made in Italy in the world.

Birra Peroni was born in Vigevano, in Lombardy, back in 1846 through the work of Francesco. It is a low fermentation lager beer, whose recipe will later be perfected by Giovanni, son of Francesco. Within a few years it established itself, first locally, then on the entire national territory. The factories in Rome were opened in 1864 and, subsequently, in Bari in 1924.

The real success, however, came after the war, with the economic boom and the company’s large investments in communication which created the myth of the “national blond” (because in Italy we don’t say “light beer” or “lager”: we say “blond beer”. Isn’t that beautiful?), the Italian beer that brings our Country together and also symbolizes it.

Nastro Azzurro: The journey begins in 1963

1963 is the year of the launch of Nastro Azzurro, the Italian premium beer by Peroni. A slightly more alcoholic product than the classic Peroni, more bitter and with a more intense flavor. The name originates from the homonymous prize awarded to the Rex transatlantic, the fastest that achieved the Atlantic crossing.

Nastro Azzurro is a beer that symbolizes outdoor life, freedom, the sea, and nature. However, it did not immediately meet the public’s favor. For this reason, its recipe was perfected and, also thanks to a great communication campaign, it became more and more popular, both in Italy and abroad. Today, Nastro Azzurro is the best-selling Italian beer in the world.

Beer Peroni today

Beer Peroni is part of the Asahi group, a big international reality present in 90 countries. The Italian company has a workforce of over 750 employees, 3 production plants, and a malt house. The production chain involves more than 1500 farmers.

Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro.

Peroni Nastro Azzurro Beer: the most popular Italian beer in the world

It is time to learn about the complete assortment of Peroni Nastro Azzurro Beer, the most popular Italian beer in the world.

Peroni Beer lager

Peroni Beer is the Italian lager beer par excellence. Percentage of Peroni alcohol content of 4.7% vol. It is produced using only selected ingredients such as 100% Italian malt, the result of a special quality of barley, maize, and hops. It’s the “Italian blond” with a moderately bitter taste although, at the same time, balanced.

Its look is captivating, and the recently renewed label highlights the Italian soul of this beer. Peroni lager is available in numerous formats, both in bottles and cans fo Peroni. The most popular is undoubtedly the cluster of 3 bottles of 33 cl each. For celiacs, is also available in a gluten free Peroni beer version.

Discover our special offer on Peroni beer offers.

Beer Peroni Gran Reserva

To embellish the Peroni assortment, four special variants are available: Beer Peroni Gran Riserva. The Peroni bottle looks “important” and the label has a retrò look, so will certainly not go unnoticed on your shelves. But what will amaze your customers is the extraordinary taste of these successful Italian beers. Let’s find out in detail:

• Beer Peroni Red Beer Grand Reserve is an Ale Peroni Red Label produced with top-quality raw materials. The most important ingredient is a particular variety of 100% Italian amber malt, which gives it the characteristic ruby ​​red color. This beer stands out for its full-bodied structure and for the particular fruity aftertaste. Alcohol content: 5,2% vol.
• Beer Peroni Grand Reserve Double Malt is made using 100% Italian bronze malt, which determines the intense golden color. It is a beer with a full-bodied taste but is also balanced. It is recommended to accompany red meats or elaborate first courses. Alcoholic content: 6,6% vol.
• Beer Peroni Grand Reserve Pure Malt is a beer with a strong flavor, produced with 100% Italian golden malt. The palate will appreciate the delicate aroma with sweet notes of toasted cereals and aromatic hops. Ideal to accompany risotto and second courses based on fish or white meats. Alcohol content: 5,2% vol.
• Beer Peroni Grand Reserve White is a high fermentation Weiss beer born in Holland, however, using 100% Italian barley and wheat malt. The taste is particularly fresh and the aroma is pleasantly spicy. It goes perfectly with salads and desserts. Alcoholic content: 5,1% vol.

All Gran Riserva beers are available in a 50-cl glass bottle. Discover our offer dedicated to Beer Peroni Grand Reserve by clicking Peroni offers.

Peroni Lemon, Peroncino end Peroni Cruda

If you want to give your shelf a fanciful touch of Italianness, consider adding the three variants of the Italian Beer Peroni we are going to describe in the next lines. They are very different from each other, but they all have a particular feeling with… the happy hour! Let’s learn about them in detail:

• Among Italian popular beers, Peroni Lemon is likely the most refreshing! It is a light, summer Radler beer with a low alcohol content (2% vol.). It is made by combining 100% Italian malt with the best lemons in our country. For this reason, it has a sour and pleasantly balanced taste. The look is very nice: it will stand out on the shelf! Discover our offer by clicking Peroni beer price offers.
• Peroncino (literally “little Peroni”) is the premium lager beer designed as an ideal accompaniment for aperitifs or savory snacks. It is, in fact, light and not too “demanding”, with a 5% alcohol content. Its taste, however, is by no means trivial: in fact, you can distinguish notes of malt and roasted caramel. Available in the 25 cl. bottle, it has a young look with a retro touch. In fact, it recalls the famous Peroncino launched from the 1920s to the 1960s. Do you want it in your shop? Discover our offer by clicking Peroni beer offers.
• Finally, Peroni Cruda is an unpasteurized lager. It stands out for its fresh and genuine taste, but above all for its creamy and soft consistency. It is especially well-suited to go with simple dishes, sandwiches, and pizza. Peroni percentage Alcohol content: 4,7% vol. A real “treat” for your customers! Try it in the 50-cl bottle format. Discover our offer by clicking Peroni beer offers.

Peroni Nastro Azzurro

Peroni Nastro Azzurro

As mentioned, of the successful Italian beers, Peroni Nastro Azzurro is the best known abroad. Distributed in about 70 countries, it is an authentic symbol of Italian style in the world: in short, the Italian beer par excellence! Therefore, it can’t be missing from your shelf.

It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, and appetizers, but also grilled fish and cheeses.

It is also available in the Nastro Azzurro Zero version: same taste, but no alcohol. The label Peroni non alcoholic beer looks beautiful: young, fresh, and carefree. Exactly as the queen of popular Italian beers in the world wants to be.

Peroni beer and the Italian beers: Discover Bell Italia’s offers

Do you have an Italian store abroad? Do you run an Italian restaurant or a pizzeria somewhere in the world? Are you a distributor of typical Italian food, Italian beer, or Italian wines?

On our website, you will find a wide range of wholesale beer from the largest Italian brands. Are you curious to know us better? All right, read this article where we talk about Italian food products wholesale.

Visit our website at www.bell-italia.com or contact us at +39 345 341 3539. Our Sales Assistants Ezia Caputo and Giovanna Caprioli will explain how easy it is to become customers and take advantage of our fantastic offers on the best of Made-in-Italy food and no food products. You may also be interested in reading about the famous Italian Poretti Beer and Moretti Beer.

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