Popular Italian beers, like Peroni Beer and Nastro Azzurro, are undoubtedly among the products most requested by our customers and, in general, the most exported in our country. In this article and others that will follow, we will take you into the world of popular Italian beers. Because knowing them better will help you recommend them to the customers of your store abroad, but also define the assortment of the shelf dedicated to Italian beer.
Furthermore, under each description, you will find a link to view the fantastic offers that, here at Bell Italia, we have reserved for you. So, you can be competitive and, at the same time, guarantee yourself large rotations and… excellent margins!
Let’s start with two brands symbolically made in Italy in the world: Peroni and Nastro Azzurro. Are you ready? Let’s go!
On the label of Peroni beer, which was recently subject to restyling, we read: “indiscutibilmente italiana” (“unquestionably Italian”) and, a little further down, “produced in Bari, Rome, Padua”. The intention of the house is evident: to emphasize as much as possible the Italian nature of this historic brand, a leader on the domestic market, but above all an authentic symbol of the Made in Italy in the world.
Birra Peroni was born in Vigevano, in Lombardy, back in 1846 through the work of Francesco. It is a low fermentation lager beer, whose recipe will later be perfected by Giovanni, son of Francesco. Within a few years it established itself, first locally, then on the entire national territory. The factories in Rome were opened in 1864 and, subsequently, in Bari in 1924.
The real success, however, came after the war, with the economic boom and the company’s large investments in communication which created the myth of the “national blond” (because in Italy we don’t say “light beer” or “lager”: we say “blond beer”. Isn’t that beautiful?), the Italian beer that brings our Country together and also symbolizes it.
1963 is the year of the launch of Nastro Azzurro, the Italian premium beer by Peroni. A slightly more alcoholic product than the classic Peroni, more bitter and with a more intense flavor. The name originates from the homonymous prize awarded to the Rex transatlantic, the fastest that achieved the Atlantic crossing.
Nastro Azzurro is a beer that symbolizes outdoor life, freedom, the sea, and nature. However, it did not immediately meet the public’s favor. For this reason, its recipe was perfected and, also thanks to a great communication campaign, it became more and more popular, both in Italy and abroad. Today, Nastro Azzurro is the best-selling Italian beer in the world.
Beer Peroni is part of the Asahi group, a big international reality present in 90 countries. The Italian company has a workforce of over 750 employees, 3 production plants, and a malt house. The production chain involves more than 1500 farmers.
Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro.
It is time to learn about the complete assortment of Peroni Nastro Azzurro Beer, the most popular Italian beer in the world.
Peroni Beer is the Italian lager beer par excellence. Percentage of Peroni alcohol content of 4.7% vol. It is produced using only selected ingredients such as 100% Italian malt, the result of a special quality of barley, maize, and hops. It’s the “Italian blond” with a moderately bitter taste although, at the same time, balanced.
Its look is captivating, and the recently renewed label highlights the Italian soul of this beer. Peroni lager is available in numerous formats, both in bottles and cans fo Peroni. The most popular is undoubtedly the cluster of 3 bottles of 33 cl each. For celiacs, is also available in a gluten free Peroni beer version.
Discover our special offer on Peroni beer offers.
To embellish the Peroni assortment, four special variants are available: Beer Peroni Gran Riserva. The Peroni bottle looks “important” and the label has a retrò look, so will certainly not go unnoticed on your shelves. But what will amaze your customers is the extraordinary taste of these successful Italian beers. Let’s find out in detail:
All Gran Riserva beers are available in a 50-cl glass bottle. Discover our offer dedicated to Beer Peroni Grand Reserve by clicking Peroni offers.
If you want to give your shelf a fanciful touch of Italianness, consider adding the three variants of the Italian Beer Peroni we are going to describe in the next lines. They are very different from each other, but they all have a particular feeling with… the happy hour! Let’s learn about them in detail:
As mentioned, of the successful Italian beers, Peroni Nastro Azzurro is the best known abroad. Distributed in about 70 countries, it is an authentic symbol of Italian style in the world: in short, the Italian beer par excellence! Therefore, it can’t be missing from your shelf.
It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, and appetizers, but also grilled fish and cheeses.
It is also available in the Nastro Azzurro Zero version: same taste, but no alcohol. The label Peroni non alcoholic beer looks beautiful: young, fresh, and carefree. Exactly as the queen of popular Italian beers in the world wants to be.
Do you have an Italian store abroad? Do you run an Italian restaurant or a pizzeria somewhere in the world? Are you a distributor of typical Italian food, Italian beer, or Italian wines?
On our website, you will find a wide range of wholesale beer from the largest Italian brands. Are you curious to know us better? All right, read this article where we talk about Italian food products wholesale.
Visit our website at www.bell-italia.com or contact us at +39 345 341 3539. Our Sales Assistants Ezia Caputo and Giovanna Caprioli will explain how easy it is to become customers and take advantage of our fantastic offers on the best of Made-in-Italy food and no food products. You may also be interested in reading about the famous Italian Poretti Beer and Moretti Beer.
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