Bell Italia, the showcase of ‘made in Italy’ food for wholesalers and retailers from all over the world, is always looking for quality Italian products to offer to all its partners. Today’s article is dedicated to Quarta Caffè, a very special brand, an authentic symbol of Italian coffee excellence.
The history of Quarta originates in the 1950s, when a small coffee roasting company was created inside a bar in Lecce. The new coffee got very popular, and its fame soon spread throughout the territory. Even the soldiers of the nearby Galatina terminal went to Lecce just to enjoy their favorite coffee. And the first blend, called “Avio“, is indeed dedicated to them. The skill and farsightedness of the founder Gaetano Quarta led first to the creation of other blends, intended for home consumption, then, in the 70s, to the transformation of the company from a small artisan reality to a large industrial group. The brand grew, its popularity spread, and Quarta soon became an authentic icon of its territory: Salento. Innovating and improving without forgetting tradition and strengthening the bond with your land. This is the “recipe” that makes Quarta Caffè a brand of excellence, today recognized as one of the best Italian coffee roasteries.
Today the company is led by Gaetano’s son, Antonio, and by his two grandchildren, Edoardo and Gaetano. The production structure covers a total area of 12 thousand square meters. More than 70.000 bags of highly selected green coffee are processed every year to produce a vast assortment of quality blends. Faithful to its precious know-how and always looking to the future, Quarta Caffè has created a research and development laboratory that deals with studying and experimenting with new origins and extraction methods, thanks to a team of experts and cutting-edge equipment. «Ours is a live coffee», explains Antonio Quarta, «because it is not vacuum-packed and thus maintains the original aroma and fragrance. We also do not produce capsules, because the plastic with which they are made, percolated at high temperatures, is harmful to the environment and health. The only alternative to the mocha that we believe is valid are the organic pods that we produce and that are totally biodegradable».
More than 100 collaborators work daily to produce a superior coffee, which is gaining favor throughout the national territory and also abroad. In fact, Quarta coffee is increasingly popular on the shelves of supermarkets and in bars in our country. This is also thanks to the many tourists who visit Salento every year and are enchanted by the aromas and intense flavor of the coffee symbol of this area. The company has also started collaborations with important distributors to bring the quality of Quarta coffee beyond national borders. One of these is Bell Italia: the best made in Italy food showcase for wholesalers and retailers around the world.
It’s time to get to know Quarta coffee more closely. Here are the 5 blends selected by Bell Italia for you.
Let’s start with a classic taste of the Salento tradition. Quality Red is a highly appreciated blend in which top-quality Arabica and Robusta coexist in perfect balance. Available in the classic 250 and 500 g formats, both ground and in beans, this coffee is offered in a transparent package that allows you to see and appreciate its color. Just as the demanding customers of the old shops did in the 1960s. Here at Bell Italia we tasted the Quality Red, preparing it with the classic mocha, and we were amazed by the fragrance that pervaded the environment and by the intense flavor of the coffee. For this reason we recommend it to all our partners, who are always “thirsty” for Italian-made excellence.
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In second place among the 5 Quarta coffee blends selected by Bell Italia we find Avio, that is to say the icon of the brand’s history. A coffee capable of surprising and enchanting the palate, the result of a careful selection of the best individually roasted green coffees and mixed with accuracy. Also the fruit of a wise balance of the most precious Arabica varieties. Quarta Avio coffee is available both in the family packs of 250 g, ground, and 500 g in grains, and in professional formats of 1 and 3 kg in grains. Taste and fragrance are also guaranteed by another factor: Quarta coffee is not vacuum-packed. The soft packaging and the freshness-saving valve allow to maintain an always fresh and intense aroma. Unique and exclusive, for the palates not willing to give up a real quality coffee.
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With the special blend Barocco, Quarta pays homage to its land, Salento, and to its most representative artistic expression. And just as the Baroque was a triumph of forms and beauty, this blend represents an exaltation of aromas and flavors. The fine selections of Arabica, expertly mixed, enrich the palate with a soft and round flavor, and a delicate aftertaste, typical of true quality espresso. Quarta Barocco coffee is available in formats of 250 g, ground, and 1 kg, in beans. And for Bell Italia customers, free samples are available to try out the authentic excellence of this great coffee from Salento.
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The fourth proposal, among the 5 Quarta coffee blends selected by Bell Italia, is Espresso in compostable pods. Each pod, individually packed, contains the right amount of ground coffee and allows you to quickly prepare an excellent espresso, similar to that of the bar. The flavor, intense, aromatic and delicate at the same time, is guaranteed by the excellent blend. In addition, the filter paper wrapper keeps the aroma intact and makes these pods environmentally friendly, because they are perfectly compostable. Two sizes are available: the one with 18 pods and the maxi pack with 150 pods. The labels are multilingual: they are therefore suitable for foreign markets without the need for relabelling. Quarta Espresso pods are compatible with all coffee machines the ESE system.
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Our last proposal is dedicated to those who do not want to give up the authentic flavor of good Italian coffee, but prefer to drink it decaffeinated. Quarta Decaffeinato Sereno (“Serene”) is a fine blend that guarantees a coffee with a refined taste and intense aroma, but does not contain caffeine. This, in fact, is eliminated through a completely natural process. We also recommend it to our customers for its excellent value for money. In fact, for them and for all of you, we have prepared a super offer.
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Bell Italia selects the best Italian food and non-food products and offers them to its customers all over the world at the most affordable prices. This is how high-quality ‘made in Italy’ manages to reach the shelves of supermarkets in every continent while remaining accessible to everyone. If you have a wholesale or retail business outside of Italy, visit our website www.bell-italia.com or our social channels. Or contact us to get to know us better: our 24/7 chat and the WhatsApp number (+39 345 341 3539) are always at your disposal.
Bell Italia: from Italy with love.