In today’s article we are going to talk about Italian Pasta and you are going to find out 5 interesting facts that probably few know about. If you say pasta, you say Italy. It is not a simple cliché: pasta is a meal that is associated to our country by definition. Italy is the cradle of the famous “Mediterranean diet” of which pasta is a fundamental component along with fruit, vegetables and extra-virgin olive oil.
Italy: biggest producer and exporter of Italian pasta in the world.
Italy is the world’s biggest producer and exporter of pasta: according to the estimates released on the occasion of the “World Pasta Day” in Dubai, 26% of the pasta consumed in the whole world is Italian: this means that 1 pasta dish out of 4 in the world has its origin in our beautiful country. In Europe, Italian pasta is even more common: as many as 3 dishes out of 4 are Italian.
The total production is nearly 4 billion tons total, more than half of which is destined for the foreign markets (over 200 importing countries). We are talking of a total turnover of EUR 5 billion per year, and two of those billions are developed by the foreign markets.
Such important numbers have inspired several foreign countries, although devoid of comparable tradition, history and culture, to promote activities of production of pasta, offering lower quality but taking advantage of lower production costs.
And so Turkey, the fiercest competitor, raised its production of pasta by 77% in only 5 years, from 850.000 to 1,5 million tons per year.
Another alarm bell for Italian pasta is represented by some data related to the year 2017, according to which the inner production (-0,4%) the national consumption (-0,4%) and exportations (0,5%) have suffered a slight decrease.
However, these pitfalls do not threaten Italy’s leadership in the pasta sector: the signals coming from foreign markets are encouraging, especially those from the emerging ones, like Russia, where our export has increased by 76% in 2018 compared to the previous year, Saudi Arabia (+27%) and the Middle East in general, and China (+15%). At the top of the list of the biggest importers of Italian pasta you will still find Germany, the United Kingdom, France, the United States and Japan.
Figures and data are important: they allow you to understand the trends of certain products, the performances and they guide companies’ choices and future projects. Here at Bell Italia, we daily analyse any kind of data too, and based on that we determine our assortment and the offers to be proposed to our clients.
It must be said, however, that Italian pasta, like the other agri-food products of our country, is a “concentrate” of history, culture, tradition and facts, and only paying attention to numbers would make them secondary.
Today we have selected for you 5 fun and interesting facts about Italian pasta.
It is well known now: plastic, present in most of our everyday items, is a material responsible for the global pollution of our planet. Or, better, responsibility for this lies with those who don’t contribute correctly to its proper disposal: not only big and small businesses, but also each of us. Our seas are filling up with plastic, that kills the fish and compromises ecosystems, and only an immediate intervention can avert a catastrophe which is not even that far in the future.
Here at Bell Italia, we support the awareness campaign for the replacement of plastic by biodegradable materials and, also for this reason, we are going to tell you about an initiative promoted by Divella, main pasta producers from Apulia: replacing plastic straws (commonly used for drinking) with straws made of… pasta! Biodegradable, ecological and also… effective. Because even the small but meaningful gestures can lend our planet a helping hand.
Thanks to pasta, every dish is enriched with quality, flavour and… fantasy: it seems there are about 350 pasta dies in total on the market. In this respect, Barilla (Italy’s biggest pasta producer) has recently patented 7 new exclusive dies, designed to give Italian pasta more emphasis and visibility on the American market: the most appealing are those in the shape of a snowflake, a rosebud, a wicker basket.
The pasta factory Giovanni Rana has had the same idea, so they invented 4 new designs of ravioli: the most peculiar ones are a sort of rugby ball and a stylized butterfly. It is a sign that the fantasy and creativity of us Italians really have no limits!
132 years of history and feeling as young as ever! De Cecco, a leading company in the pasta market, keeps growing not only on the national market (where it is second it terms of sales volumes, with a market share of 10%), but also abroad, especially in the United States, Germany, France, the United Kingdom, Spain and Russia.
Excellent results achieved thanks to the group’s commercial strategy, which in the last years has been strongly oriented towards the health area. Indeed, De Cecco is among the pasta producers with the highest number of organic and whole wheat products in their assortment: as many as 57, that are going to become 76 in the next years. A choice, stresses the Abruzzi company, which emphasizes the bond of pasta with health and well-being even more.
The historic pasta factory DELVERDE becomes… Italian, again. Indeed, recently an agreement has been drafted between the Newlat Group, new buyer, and the old owner of the brand, that is the Argentine multinational Molinos Rio de la Plata.
Newlat’s goal is giving pasta Delverde a greater visibility not only on the Italian market, but also on the foreign ones. Pasta Delverde is the only pasta in the world that is produced with the water of the river Verde, which is extremely pure (because it is filtered by the rocks of mountains that are thousands of years old) and naturally cold. An authentic jewel for the palate, back in the hands of our country.
Fourth Italian producer of dry pasta, market leader in the whole wheat sector, with a sales growth of 30% in the year 2018 and an estimated turnover of EUR 150 million in 2019: these are some of the numbers of La Molisana, which keeps winning the appreciation of both Italian and foreign consumers: the exportations represent 35% of the total turnover, with about 80 importing countries, among which Canada, Japan, Brazil, USA and New Zealand.
A company that is growing also thanks to the quality of its pasta (produced with 100% Italian wheat), guaranteed by substantial investments in research and technology: the last one has been GPL 180, «a cutting-edge machine that dries pasta in half the time than in the traditional process, providing a better quality product, which better holds its firmness and elasticity when cooked», highlights the company, not hiding its pride of being the world’s first pasta producer to install this machinery.
You may also be interested in “THE 5 MOST POPULAR ITALIAN PASTA BRANDS WORLDWIDE”.