Farewell, online shops. In future, we will be able to do shopping simply by clicking on our smartphone. When it comes to certain product categories, this is already happening; in the sector of daily consumer goods, online shopping is less common, especially in our country.
Data published by Nielsen in the report entitled “Future opportunities in FMCG e-commerce” show that online trade in fast-moving consumer goods is getting popular at dizzying speed everywhere in the world, twice as quickly as traditional commerce (a nearly 20% growth per year). At this rate, in a few years sales of foodstuffs and cleaning supplies will develop a global turnover of more than USD 400 billion: that’s some really impressive figures.
The key drivers of e-commerce are numerous: first of all Internet and smartphones are, today, extensively used. Secondly, there is the growing spread of online bank accounts (resulting in the increasing popularity of digital payments). Finally, the greater efficiency of home delivery services. To this factors must be added the consumers’ needs: the search for convenient prices, the opportunity to make quick and safe purchases, the growing trust in online services.
According to Nielsen’s analysis, in Europe, one in four consumers already uses an e-commerce website to buy their fast-moving consumer goods. Great Britain is in first place in the list of the countries where the habit of buying FMCG online is most common, followed by France and Switzerland. In fourth place ranks Italy.
According to the authoritative Observatory of the technical university “Politecnico di Milano”, e-commerce in Italy is currently developing a turnover of about EUR 31 billion. Only 4% (equivalent to 812 million) comes from grocery shopping. The numbers are not impressive, but what really matters is the 37% increase in 2017 compared to the previous year. That means that e-grocery, in Italy, is growing at an exponential rate. Reassuring data comes from online sales of Italian food abroad: although Great Britain, France and the United States are years ahead of us in the sector of digital export, (online shopping in those countries represents 8% of the total, against our 0.5%), and although only 7% of Italian exported food is sold online, it is assessed that within 2020 e-grocery in Italy will grow to EUR 6 billion, out of a total of EUR 50 billion.
Digital export is certainly a great opportunity for Italian businesses, but it also represents a real challenge: selling, and especially exporting online, means acquiring advanced systems, devising digital marketing strategies, improving and speeding up the logistics. It requires investments, resources and new ideas, but for the companies that will prove capable of adapting to the new trend, there will be great satisfaction.
Here at Bell Italia, we are already looking up to the future. Within a few months, indeed, our new website will be online: www.bell-italia.com, completely revisited and redesigned. A modern marketplace which will allow all our customers, with a few clicks, to view our offers, consult our data sheets, look at the high-res pictures of the products, make orders, check in real time the availability of the articles and the space they are given in the container. All accompanied by our consolidated efficiency in terms of logistics and customer care: live pictures and videos are provided during loadings, we send free samples so that our products can be known and tested by our customers, and we provide extensive after-sales services.
In short, the best of Italian food and no-food is more and more convenient, and easier to find and put on the tables and houses of everybody everywhere in the world. Stay tuned!
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