In today’s article we are going to reveal the 5 most known and appreciated brands of Easter dove cake (“colomba pasquale”, in Italian) on the Market. Easter is approaching fast and, displayed on the shelves of supermarkets, you can already find Easter dove cakes, Italian typical sweets of this period. They are mainly made of wheat, eggs, butter, sugar and candied orange peel, and they are topped with frosted almonds; however, numerous variants are available.
Easter dove cake (as we know it today) was invented in 1930 by Dino Villani, director of publicity of the Milanese company Motta: to ensure that the same machinery used for the production of panettone in winter could also be used during the rest of the year, Villani thought about a sweet similar to panettone, but meant for celebrating Easter.
The name and the shape make you think about the symbol of peace par excellence: in Genesis, indeed, a dove gives Noah an olive branch right after the Deluge, to inform him that the hostility between God and men has come to an end.
But the actual origin of this dessert is much more ancient, legendary indeed: it is said, in fact, that in the 6th century AD the inhabitants of Pavia, exhausted after years of besiege, offered the Lombard king Alboin some dove-shaped sweet bread; according to other sources of the same age, the abbot St. Columban, when visiting the Lombard queen Theodelinda, turned a sumptuous meal of game, that had been offered to him as a token of welcome, into “bread doves”.
Be it history or legends, what is sure is that Easter dove cake is the most appreciated Easter dessert, always present on the tables of Italians – and not only – during this holiday.
In our country, typical Easter products (Easter dove cake and Easter eggs) are consumed in nearly one out of two families to celebrate the holiday. The total expected spending for Easter dove cakes amounts to approximately EUR eight million, out of a total market value of 25 million.
The success of this dessert is quickly trespassing national borders: the United Kingdom, Switzerland and the United States are the countries that appreciate Italian-made Easter dove cakes the most. The increase in the demand from non-Italian countries allowed the biggest Italian producers to raise production, so we foresee very interesting numbers for 2019.
Let’s now find out the 5 Italian brands of Easter dove cakes that are most common and beloved in our country and abroad.
Undoubtedly, when it comes to sweets for the holidays, Bauli is the reference Italian brand. With a history almost a century old (it was born as a small craft business in 1922), today Bauli owns FBF (the biggest manufacturer of croissants and similar products in Italy), Doria and Bistefani. In 2009 Bauli acquired, from the Nestlè group, the bakery products commercialized under the brands Motta, Alemagna, Tartufone Motta, Trinidad and Gran Soffice.
Bauli products are sold almost entirely in Italy (where the company is market leader), with an export market share that is marginal, compared to the total turnover. The firm has decided to reverse this trend by opening production sites abroad (for example in India and China) and riding the greatest demand of Italian typical baked goods on the foreign markets, mostly in Europe and North America, but also India, China, Brazil, Argentina and South Africa. Their supply of Easter dove cakes is really vast: over 17 different fillings to ensure a genuine and delicious Easter.
In 2017 Maina boasted a 20% growth of Christmas sales beyond Italy’s borders, and is now going to experience a similar increase in the export of products for Easter as well, thanks to the growing interest of the international markets for dove cakes and other leavened bakery products. Maina’s foreign sales in 2017 amounted to 14,8% of the total turnover, corresponding to approximately 16% of the company’s total production volume.
Today, Maina’s products are present in 47 countries and it seems that the firm still has excellent growth prospects beyond our borders. «Ancient recipes and tasty new products baked every year. Irresistible flavours to make your Easter really good»: with this slogan, Maina is going to make the Easter of Italians and foreigners sweet. Maina displays a really wide selection of Easter dove cakes, ranging from the classic to the most diverse fillings and including the gluten-free
Balocco’s “recipe for crisis” is external expansion, with exportations having a very good trend and amounting to a considerable share of the total turnover. A project which was set in motion in the last decade. «The United States – says Balocco’s CEO – are our primary cross-border market. But we export to 50 countries: 62% of exportations are in Europe, the rest in the Middle East, South America, Australia and Asia».
Balocco’s supply for Easter is delicious and varied: a way, underlines the firm, to rediscover the authentic taste of tradition.
Motta is an iconic brand, and today it is property of the Bauli group, which has always been a reference in the market of confectionery products related to the festivities. It is also well known and appreciated abroad, and today it focuses on innovation, but always respecting the traditional recipes.
A “niche” producer, but one of the most important in terms of history and quality, today Tre Marie is property of the Galbusera group. One of the main goals of the group is outward expansion, especially in Europe, but also in America, and the creation of new points of sale under the brand Galbusera and Tre Marie.
Tre Marie’s supply for Easter 2019 consists of “desserts with a strong personality, which start from the brand’s Milanese culture to reach new heights of taste”.
For almost ten years, Bell Italia has been offering Italian and foreign wholesalers and retailers only the best of ‘made in Italy’ at truly advantageous prices. Convenience and a quality service are the strong points that allowed Bell Italia to win the trust of many customers in every part of the world. Contact us or register on the website www.bell-italia.com (by filling out the related form) to learn more about our offers on Easter dove cakes and on over twenty thousand products rigorously Made in Italy.