Today we have a ranking of the 5 most popular products from Ferrero, in high demand among Bell Italia’s customers. Ferrero’s products are no doubt among the articles our customers request the most. Maybe the reason of the high value of Ferrero products is their great flavour, the eye-catching packaging, or maybe it’s the constant commitment of the producer in communication and marketing campaigns at global level; or, still, it is the strong connection this brand has with the idea of ‘made in Italy’. Or could it be a mix of all those components? In today’s article we’ll talk about Nutella and other products distributed by the great international Group chaired by Giovanni Ferrero. But first, we are going to have a quick look to this company’s numbers.
In 2018 Ferrero International S.A. has recorded a turnover of EUR 10,7 billion, corresponding to a growth of 2,1% compared to the previous year. The Group consists of 94 consolidated companies worldwide, has over 35 thousand employees and 25 production plants. Just a few days ago we had news of the agreement for the acquisition of Kelsen Group, a Danish company, producer of the cookies known as Royal Dansk, known and appreciated everywhere. In 2017 Ferrero had acquired the company 1-800-FLOWERS.com and the brand Harry London. Those operations confirm Ferrero’s expansion and consolidation in the confectionery-manufacturing sector, where it is the undisputed world leader.
Ferrero’s products are present in 170 Countries worldwide. In Europe the most performing markets are Germany, France, Italy, Poland and the United Kingdom, whereas overseas the markets with the biggest growth are the United States, Canada and Mexico. Also, there are great expectations for emerging markets such as Russia, China, the middle east and Eastern Europe. «A widespread and ever-expanding presence», emphasises the CEO Lapo Civiletti, «that confirms the success and quality of our products, the adaptive capacity and the promptness in responding to the demands of the different markets, but also the affinity of the group and its products with the daily needs of the consumers of the globe».
As a wholesaler of consumer goods, Bell Italia undertakes every day to guarantee its customers, that is wholesalers, retailers and importers all over the world, the best of ‘made in Italy’ food at affordable prices and with a very high-service quality. Ferrero’s products are undoubtedly among the most sought-after by our partners. Assorted pallets, tractors or even whole trucks: just take a look at our gallery to realize how large the amount of Ferrero products distributed by Bell Italia all over the world is.
For this reason we have decided to draw up a list of the 5 Ferrero’s products that are most requested by Bell Italia’s customers during the summer season.
Nutella is the most popular spreadable cream in the world (you will find it in more that 75 countries), to the point of being defined as “an exemplary product in the globalization economy” by OECD. We place it, without any doubt, in first place among the 5 most requested Ferrero’s products by Bell Italia’s customers; according to some research, every 2,5 seconds a jar of Nutella is sold somewhere in the world. Nutella was invented right after the end of the Second World War: since the price of cocoa had considerably increased due to the conflict, the baker Pietro Ferrero decided to add to his chocolate creams a greater quantity of hazelnuts, very common in the territory of the Langhe. The result was a new and delicious cream initially called Giandujot; it was 1946 and it was in that year that Pietro founded Ferrero.
Fortunately, his son Michele decided, several years later, to give the cream a different name: Nutella – da nut, «hazelnut» in English, plus -ella, an Italian suffix added to make the name more catchy. And it is probably also thanks to this decision that Nutella has such a worldwide success.
We have reserved for our customers a really interesting offer on Nutella. Click here to discover the product.
In second place in the ranking of the 5 most requested Ferrero products by Bell Italia’s customers is Kinder Cards: a snack that combines all the goodness of Kinder with the simplicity of the biscuits, winner of the prestigious award ‘Product of the Year 2018’ (a recognition that certifies the value and innovation of products sold on the Italian market) in the “Biscuits and snacks” category.
With Kinder Cards, the Kinder trademark has entered a new food category, that of filled biscuits , offering an unconventional product. Kinder Cards is a simple biscuit only in appearance: between the two very thin wafers, one with milk and one with cocoa, is enclosed a soft filling with the unmistakable goodness of Kinder chocolate. The chocolate wafer is an absolute innovation: smooth and compact, to the point that, at first sight, it could be mistaken for a chocolate bar, it allows to print on its surface the peculiar Kinder logo, and it doesn’t melt.
Versatile and suitable for every time of the day, Kinder Cards is designed primarily for children and teenagers, but is ideal for the whole family.
Estathè was the first natural tea-based drink to be introduced on the Italian market and certainly one of the first to be industrialized in the world. The launch of Estathè by the Ferrero group dates back to 1972, when the interest of the market was mainly directed to carbonated soft drinks. Ferrero, a leading company in the confectionery sector, but not in that of beverages, had the merit of inventing a new category of natural drinks; flavoured cold tea, which over time gained great popularity among the Italians thanks to its pleasant taste and its thirst-quenching power. A non carbonated and natural beverage, also preferred by athletes. It is no coincidence that Estathè, for many years, has linked its image to the Giro d’Italia.
Estathè is obtained by the infusion of selected blends of tea, to which pure fruit juices are added. It does not contain preservatives nor colourings and is available in lemon and peach flavours, also in the detheined and green tea versions. A fun fact: some time ago a petition was launched on the web to to bring Estathè on the foreign markets where it is not present; while waiting for developments, Bell Italia takes care of meeting the demands of customers in all parts of the world.
Kinder Colazione Più is a snack made with cocoa-flavored sponge cake; inside the dough there are 5 cereals. Delicious and allowing to start the day with something extra, this snack is highly sought after by our customers and appreciated especially in Europe. That is why Bell Italia has prepared for everybody a very… tasty offer!
In fifth place in our special ranking we find Kinder Pan and Cioc: a unique snack that combines the simplicity of naturally leavened sponge cake with the crunchiness of real chocolate chips. Fun and delicious, it encourages the whole family to have breakfast..
To learn about all the special offers that we have prepared on Ferrero’s products, visit our website www.bell-italia.com and register by filling out the appropriate form. Bell Italia is like Nutella: who gives it a chance… falls in love with it!