In today’s article we talk about Mulino Bianco, Barilla’s bakery division and we reveal which are the 5 most popular Mulino Bianco products abroad.
The Mulino Bianco brand was born around the mid-70s, when Barilla decided to expand the range of products in its portfolio and to establish itself in new market niches. The first biscuits, launched in 1975, were created by an English pastry chef, George Maxwell, who for months experimented with new recipes by working in a secret wing of the pasta factory in Parma.
The idea was to create a line of products that evoked tradition and authenticity: for this reason the new biscuits were given “peasan” names, such as Tarallucci, Molinetti, Pale, Campagnole, Galletti. The success was such, that in a short time Mulino Bianco became the first bakery brand in Italy. The product range was soon expanded, first with snacks (1980) and then with bread products, such as breadsticks, sandwich breads, crackers (1985). The case of Pan di Stelle and Grancereale is curious: born under the Mulino Bianco brand, they have been so successful that they have become (in Italy) autonomous brands, with a dedicated line and assortment.
Before revealing the 5 best-known Mulino Bianco products abroad, let us examine some data relating to the export of this beloved Italian brand. Unlike Barilla, which is present in over 100 countries around the world, Mulino Bianco biscuits and snacks are not that widespread abroad. The reason is to be found in a choice of the manufacturer, evidently more interested in the internal market than in exportations. Nonetheless, the quality of Mulino Bianco products is well known outside the borders of the Belpaese: not surprisingly, in fact, when we publish new offers we receive orders even for complete trailer trucks assorted among the various references. England, Germany, France and Eastern Europe are the “greediest” countries for Mulino Bianco products. Our gallery, constantly updated, shows a selection of the loads that we prepare daily for our customers, and that we ship in the shortest times to any destination in the world.
Let’s see together which are the 5 best known Mulino bianco products abroad, in a ranking based on the preferences of Bell Italia’s customers.
Macine Mulino Bianco are biscuits prepared with simple ingredients and enriched with cream made from 100% Italian fresh milk. Launched on the market in 1984, they are ideal for those who love to have breakfast dunking the classic shortbread biscuits in milk. And they are also delicious on their own, for a simple and gritty start to the day or for a sweet snack. Available in sizes of 350, 800 grams and 1 kg., they are in great demand by our customers, especially in northern Europe. For them and for all of you, we have prepared a super special offer.
The Golden Slices by Mulino Bianco are ideal for starting the day in a simple and genuine way. Accompanied by 4 spoons of jam, a white yogurt and just 20 g of almonds they guarantee 20% of the daily energy requirement. They are crisp and easy to spread; they are also prepared with selected ingredients and do not contain palm oil, coloring additives, preservatives and hydrogenated fats.
They are in great demand by our customers in Switzerland, the UK and Germany, especially in the 630 g. economy pack. Discover our offer here.
The Nastrine are soft puff pastry brioches whose surface is covered with sugar. They are made with wheat flour, sourdough, fresh eggs, sugar, butter and other ingredients including candied orange peel. It is these last ones that give the product an even more special flavor, which Italian and foreign consumers love so much. Here at Bell Italia we receive orders for whole pallets mainly from Belgium, Poland and the United States. The most requested format is the 240 g one, containing 6 snacks. Nastrine are also available in the whole-wheat version.
Mulino Bianco Sfoglia di Grano Crackers are a simple and tasty snack. They are prepared through a long natural leavening process, which creates very thin sheets of dough which are subsequently joined together. Crumbly and crunchy at the same time, Sfoglia di Grano crackers are also light: in fact, they contain 30% less saturated fat than the segment average. It is advisable to keep them always at hand to make a small snack when hunger strikes! They are available in three versions: with salt, low in salt and whole grain, in 500 g format. The United Kingdom, Bulgaria and France are the foreign markets where this product is appreciated the most. They are on special for our customers until the end of the month.
As mentioned, the Pan di Stelle line is now an independent brand that offers biscuits, snacks, cakes, cereals for breakfast and, recently launched on the market, a tasty spreadable cream. But Pan di Stelle biscuits have been a must have of the Mulino Bianco brand since 1983: we find them at the top of the list of the best known Mulino Bianco products abroad. Round in shape, made with cocoa and 100% Italian milk, they are decorated with 11 small frosted stars. They are really good and much appreciated by the little ones … as well as by the grown-ups. Our customers often ask us for promotions on Pan di Stelle: it is frequent, in fact, to see these cookies on the flyers of supermarkets in France, Great Britain, Germany, Spain, Greece, Bulgaria.
For the occasion, we have prepared a formidable offer on the 350 g format. Discover it here.
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