10 Italian non-food brands not to be missed in your supermarket abroad (first part)

Have you opened, or have you been thinking of opening a supermarket of Italian products abroad? Bell Italia is the right partner for you. For ten years we have been supplying the best shops all over the world with Italian products. Our strenghts? Targeted and constantly evolving assortment, low prices, excellent administrative and logistic assistance. And last but not least, many useful tips thanks to our blog. New launches, current trends, indications on how to best assort your shelves dedicated to ‘made in Italy’. More than twenty thousand operators in the sector keep informed every month by reading our articles. Follow us today: we are talking about 10 Italian non-food brands that you should not miss in your supermarket abroad.

1- OMINO BIANCO

The first brand that we offer has existed in Italy for over 60 years, it is a leader in the laundry additives segment in our Country and is well known abroad: we are talking about Omino Bianco. The stylized little man with the sparkling white T-shirt is an icon of cleanliness and hygiene, and represents a complete line of laundry care products. Effective on fabrics, beautiful to show on your shelves and with an excellent quality-price ratio. We recommend the Omino Bianco Idrocaps, the first stain remover in pre-dosed and water-soluble capsules: they are the ideal solution for effectively removing stains from every garment and avoiding waste. Available in the versions “Total Additive 5 in 1”, “Biancovivo” (“Bright White”) and “Sanitising”, and in the 10- and 12-capsules formats, they are on (very) special offer for all our customers and readers.

Find out our promo by clicking here.

2- NIDRA

The second of the 10 Italian non-food brands that shouldn’t be missing in your supermarket abroad is Nidra. It is a line of 100% Italian products of excellence, ideal for taking care of your body and, in particular, your skin. In fact, they are enriched with natural milk proteins and make even the most sensitive skin soft, smooth and hydrated. After being owned by the American multinational corporation Colgate-Palmolive for several years, the Nidra brand became Italian thanks to the acquisition by Mirato in 2015.

The Piedmontese company, already a leader in the personal hygiene segment in Italy and abroad, has renewed the look of the Nidra products, expanded the range and given new strength on the market to this brand with great potential. Nidra products will win over the customers of your supermarket abroad: that’s why we are recommending them to you. In particular, the 750 ml bagnolatte, the 250 ml doccialatte and the new deolatte articles in the spray, roll-on and vapor-gas versions. Find them out on promotion on our website www.bell-italia.com.

Click here to view the offer.

3- PRORASO

Let’s remain in the world of personal hygiene with the third Italian brand of our special review. We are talking about Proraso, a historical company of our country, probably the most ancient Italian cosmetics and shaving products industry. It was founded, in fact, in 1908 by Ludovico Martelli, as a small laboratory where he experimented with new formulations and products to make shaving more comfortable and effective.

Several years later, he launched the first pre and after shave cream on the market, which was appreciated throughout Italy by barbers and end consumers. It was the beginning of a success that continues today, with a complete line of professional quality and made-in-Italy products, very popular even outside the Italian borders. Here at Bell Italia we receive numerous requests for foam, shaving soap, conditioner,refreshing oil and for the classic professional shaving brush. And, by us, the Proraso line is always on promotion, because we are convinced that such an excellent brand should not be missing on the shelves of your supermarket abroad.

Discover our promotions by clicking here.

4- GENERAL

In fourth place among the 10 Italian non-food brands not to be missed in your supermarket abroad is General. This brand, owned by the multinational Henkel, was born in Italy, and the articles from General are made in our country. It was born in 1996, as a high-quality line at an affordable cost for laundry supplies. It was initially launched in southern Italy, but was so successful that it was immediately distributed over the entire national territory. General has a nice fox as its mascot, which symbolizes the brand’s philosophy: taking care of your clothes in an intelligent way and safeguarding your wallet.

A philosophy made even more concrete by the launch of the General €co line: convenient, effective and respectful of the environment, because it is made with 100% recycled plastic. There are many foreign customers who ask us for General products, in particular from Eastern Europe and North Africa. We have prepared a fantastic promotion for them and for all of you.

Discover our offer here.

5- RIO CASAMIA

Our fifth proposal concerns a 100% Italian brand, very popular in our country and beyond: Rio Casamia. It is a complete line for home cleaning produced by Kemeco, a Sicilian company whose name represents the union between the words “chemistry! and “ecology”, that is, scientific research and attention to the environment. We recommend, in particular, the Rio Casamia for floors in the 1.25 l format, which is offered in numerous fragrances. A solution to make any surface bright and fragrant, with an excellent quality-price ratio.

And then the Rio Azzurro for WC in the 750 ml format, Italian market leader in the segment of toilet hygiene products. We receive many requests for Rio Casamia products, especially from our Eastern European customers. And we are convinced that it would be a shame if they were missing on the shelves of your supermarket abroad. For this we have prepared a really top offer!

See it here.

Bell Italia: the best Italian products from Apulia to supermarkets all over the world

Our tips don’t end there! Keep reading our blog (now also available in vlog version on Bell Italia’s Youtube channel) and do not hesitate to contact our Sales Assistants. Ezia Caputo (e.caputo@bell-italia.com) and Giovanna Caprioli (g.caprioli@bell-italia.com) are always at your disposal to provide you with more information about us, the products in the assortment, and our promotions. For 10 years Bell Italia has been the point of reference for wholesalers and retailers from all over the world interested in the best Italian food and non-food products.

Bell Italia: since 2010, from Italy with love!