Italian detergents laundry and household detergents: 5 brands that are appreciated all over the world
In this article we will talk about the 5 most successful Italian detergents laundry, because “made in Italy” isn’t just food: there are many top quality products that are 100% Italian also in the cleaning sector. So let us see 5 Italian brands that are appreciated all over the world.
Italian detergents laundry and household detergents: 5 brands that are appreciated all over the world.
WINNI’S
In the segment of eco-friendly products Winni’s, the brand leader of the Italian market, is known not only in Italy, but in many other countries too, both European and non-European.
Winni’s products are made from ingredients of plant origin and without artificial coloring and additives. Thanks to the biodegradable packaging their impact on the environment is reduced by 78% compared to the traditional packaging. The product line Winni’s includes laundry detergents, both for hand washing and washing machine, detergents for the cleaning of surfaces and dish soaps; a complete assortment of 100% Italian-made products which, besides ensuring the health and hygiene of the user, help to protect the environment we live in.
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SPUMA DI SCIAMPAGNA
The historic brand Spuma di Sciampagna, represents, since the ‘30s, a reference point for the Italian families; almost 100 years of history for a brand that has always been striving for development and innovation, aiming at the maximum satisfaction of every single user.
In the ‘50s the reputation of the brand was so high that the term “Spuma di Sciampagna” was used in the slang to describe someone very active, energetic, flamboyant “you’re like a Spuma di Sciampagna!”. In the well-known film with Alberto Sordi called “Gastone”, this term is used referring to the protagonist.
The brand was acquired in 1989 by Italsilva, a company run by expert soap makers, who enriched the already wide assortment of products adding some for domestic cleaning and laundry.
Nowadays the product line Spuma di Sciampagna is characterized by a wide range of products for laundry (liquid and powder detergents, fabric softeners, stain removers, soaps), surface cleaning and personal hygiene. A 100% Italian-made brand, today more than ever very popular not only in our country, but worldwide.
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CHANTE CLAIR
Chante Clair is characterized by a large selection of products specifically designed for a high degree of cleanliness; reintroduced Marseille soap, known for its high cleansing power and unmistakable fragrance. Even today the Marseille soap fragrance is the most requested of the whole range of products, which includes laundry detergents and soaps, softeners and degreasers.
Chante Clair products are well known and appreciated in Italy, and nowadays they are also getting increasingly popular in other countries, especially in the European ones: France, Belgium and Germany are the main foreign target markets. However, the “Gallo del Pulito” (that is the “cleaning rooster”) aims to other important foreign markets, in particular the Chinese one.
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FELCE AZZURRA LINEA CASA E BUCATO
The Paglieri group, brand-owner of Felce Azzurra, has a volume of sales of 122 million euro, and that’s just from the Italian market and from the cleaning and cosmetic products. The company was born in 1876 in Alessandria as a small cologne factory; with time, the production increased, adding new products to the offering: laundry and surface detergents and products for personal hygiene (body washes, products for intimate hygiene, lip balms, liquid soaps, deodorants, air fresheners, body sprays and so on).
At the moment Felce Azzurra is one of the brand leaders in the sector of Italian detergents laundry; the Paglieri group exports its products in over 50 countries all over the world and owns several brands that are specialized in different segments of the field of hygiene.
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SOFT
Effective cleaning and perfect hygiene through a high-quality product to an affordable price: this is the secret of Soft, another brand which is 100% Italian. The brand was launched over 30 years ago by Biochimica Spa. Nowadays, Soft is a market leader, with a complete line of liquid detergents, washing powders and fabric softeners; as many as 80 formulas, ideal to get rid of any type of stains, and 20 fragrances for a cleanliness that doesn’t only impress, but also smells good.
Soft products are well known and appreciated abroad as well, in particular in the Balkan markets.
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