Christmas is over, but our will to celebrate is not. But what were the most exported Italian food products during the 2018 Christmas period? This year too products labelled “Made in Italy” have proved to be the protagonists in the homes and on the tables all over the world. Each month, our country exports about EUR 230 million worth of articles for the holidays, for a total of EUR 2,2 billion in the first 9 months of 2018, with a significant growth trend: +6,1% compared to the previous year.
The United Kingdom and the United States are still the countries that appreciate Italian products the most, with growths respectively of 0,21% and 10,2%. Ranked third is France, with an export that grew by 8,2% this year, followed by Germany, Switzerland and Belgium. Interesting performances are also those of Sweden (+27%) and Canada (+25%).
There is a very interesting study, published by the Camera di Commercio di Milano Monza Brianza Lodi in cooperation with Promos, called “Feste ed export: i prodotti italiani nel mondo” (“Holidays and export: Italian products in the world”). Through a map, the study outlines what the Italian food products that have been appreciated the most during these festivities are, as well as their main export markets. Here is the link to download the map:
Sparkling wines marked “Made in Italy”, especially prosecco, are one of the driving forces of the exportations of products for festivities, and develop over 1 billion dollars of turnover in the Christmas period. The consumers who appreciate them the most are those of the United Kingdom (282 million Euro and a +5,3% growth compared to 2017), the United States (245 million Euro, corresponding to a 13% growth compared to the previous year) and Germany. Belgium, Sweden and Russia proved themselves to be very interesting targets for our bubbly, with highly significant growth trends: respectively, +33,5%, +31,6% and +20,7%.
Panettone is a typical sweet of our country’s gastronomic tradition, and is becoming more and more appreciated beyond our borders, a must have on the tables of the whole world around Christmas. This year Italy exported over 900 million Euro worth of panettone (+1% compared to 2017), their principal destinations being France, Germany, the United States and Belgium. The performances of Australia, Switzerland and Spain were also very interesting.
Italian ham and cotechino are considered delicacies for their taste, quality and the tradition behind them, recognised abroad too. Specialities that are an actual delight for the palate, especially on Feast days. This year, at Christmas time, EUR 113 million worth of these products were exported, with a slightly negative trend (-5,6%) compared to the previous year. The main target markets are France, Germany and the United Kingdom. Canada is confirmed as an emerging market, with a triple-digit growth trend: +392%!
With nearly 34 million Euro exported during the holidays, this category is ranked fourth in this special list. In this case too, France is the main foreign reference market, amounting to 28,6% of the total export. France is followed by Germany and the United Kingdom. Other relevant performances are those of the Czech Republic, Belgium and the United States, markets that are very interested in the category, and were characterized, this year, by a 7% growth compared to the previous year.
Italian-made caviar develops a Christmas turnover of almost of 10,5 million Euro, and for this reason is in fifth place in our special list of the most exported Italian products during the holidays. The trend is very positive: almost 40% more than 2017. The foreign reference markets for the category are France, Estonia and Germany, Hong Kong and Japan being relevant emerging outsiders.
Promos’ study has also taken into account others among the Italian products that are particularly popular, abroad, during the holidays: skis and skiing equipment (59 million Euro), fireworks (7,5 million), general items for festivities (almost 9 million), lentils (3,3 million Euro exported around Christmas), Christmas wreaths (nearly 3 million Euro).
No doubt the festivities represent a favourable period for wine and culinary products labelled “Made in Italy”, an opportunity for their valorisation on the tables of the whole world. Here at Bell Italia, we strive all year to bring the best of Italian food and no food on the shelves of supermarkets all over the world. Our customers appreciate us for the quality of our service and for the convenience of the offers we propose daily. Because Bell Italia is the shop window of “Made in Italy”‘ for wholesalers and retailers of the world. Register on our website www.bell-italia.com to keep always up-to-date, to find out our newest promotions, or to become our partners.