In today’s article we talk about Paglieri products and we are going to reveal what are the 5 products of the Piedmontese company we sell the most abroad. Not only Felce Azzurra, but also Cléo, SapoNello, Mon Amour and Labrosan; all brands that are a symbol of Italian quality and tradition, ideal for personal hygiene and house cleaning.
Almost one hundred and fifty years ago, in Alessandria, Lodovico Paglieri inherited from his father a small perfumery in the center of Alessandria. The young entrepreneur had the idea of starting a production of cosmetics with the name of Paglieri: this intuition proved to be a success, because his creams and perfumes soon earned an elite clientele. In the early twentieth century the company introduced the brand Felce Azzurra to the market: the eau de Cologne and, later, the talcum powder became market leaders, to the point of competing with the French “parfumerie”. The history of Paglieri continues to our days, going through all the events of our country, and giving more and more strength to the distinctive signs of the Piedmontese company; quality, entrepreneurial spirit and innovation, which today still make Paglieri a symbol of Made in Italy, appreciated worldwide.
Today, Paglieri products are present in over 50 countries in the world: in addition to the flagship brand, Felce Azzurra, the company proposes itself on the market of house cleaning and personal hygiene articles with the brands Cléo, recently renovated in the assortment and look, SapoNello, line of detergents for the little ones, Mon Amour, complete range for laundry, and Labrosan, dedicated to the care and hygiene of the lips. The total turnover amounted to EUR 125,6 million in 2018, corresponding to a 5% growth, compared to the previous year. Italy represents the main market of the Group, whereas, abroad, Paglieri products are appreciated especially in Germany, Belgium and the Balkan countries. Good performances have been recorded in France too, as well as in markets that are considered a key for export development, such as the United States, China, North Africa and the Middle East.
Bell Italia, leader wholesaler in the export of Italian products, stands out on the market for its focused assortment, the convenience of the proposed prices and the excellent customer care service. More and more wholesalers, retailers and importers all over the world are choosing Bell Italia for their purchases. Among our Italian toiletry articles, Paglieri products have undoubtedly a remarkable relevance, as witnessed by our constantly updated image Gallery. Let’s find out what are the 5 articles Bell Italia sells the most abroad.
Mon Amour softener is the solution of Paglieri for a soft and fragrant laundry. All Mon Amour products are characterized by innovative components and sophisticated fragrances, that allow to turn the care of your clothes into a gesture of love for your laundry. The Mon Amour softener, particularly appreciated by our Balkan and northern European customers, is available in the 3 Lt. format (in the highest demand) or in the concentrated 650 ml format, in the variants Blu Mare, Viola Relax, Oro e Argan and Nero Seduzione.
Labrosan is the line of Paglieri dedicated to lips protection. All Labrosan sticks are dermatologically tested, don’t contain petroleum products and allow you to take care of your lips every day, in a natural manner. Available in the variants Protettivo, Argan, Pink Vanity, Aloe Vera, Lenitivo and Defence, they leave lips hydrated for at least 12 hours and are in very high demand by our customers from France and Luxembourg. Italian quality, natural ingredients and a very convenient price. This is the winning formula of Labrosan, that also wins the favour of foreign consumers.
Paglieri’s solution for a soft, perfumed and hydrated skin with a 100%… Italian style is called Cléo. Cléo products, recently renovated with a new look and enriched with new fragrances, allow you to take care of your body thanks to the nutritive and emollient properties of the natural extracts and the intriguing floral fragrances. Camelia Dorata e Argan Oil, Iris Flowers and Honey Nectar, Tiaré Flowers and Cocoa Milk, Lotus Flowers and Rose Water, Vanilla Flowers and Shea Butter; these are the five variants available in the 500- and 750-ml formats. In high demand by our German and Balkan customers. For them, and for all our foreign partners, we have prepared a truly interesting special offer.
Felce Azzurra Talcum Powder is completely natural, without the addition of preservatives or colourings. Its fragrance is made with over one hundred ingredients coming from all over the world. It’s ideal after your bath to leave you skin soft and smooth for a long time. The most requested formats by our customers are the 200 g can and the 100 g bag. There are two available fragrances: classic and fresh, with bergamot and cedar flowers. The main markets of Bell Italia for the talcum powder Felce Azzurra are the United States, Germany and Greece.
Here is the promotion we have dedicated to all our partners.
In first place of the special ranking of the most-sold Paglieri products by Bell Italia abroad is Felce Azzurra Body Wash. Twelve available fragrances, with a recently renovated formulation for a more and more enveloping and perfumed bath. Available in the 750 ml and 650 ml formats, Felce Azzurra Body Wash is highly requested by our customers worldwide, who order even whole assorted trucks. Here is the promotion we have prepared for you.
With an assortment of over 20 thousand food and non-food Italian and international articles, Bell Italia is the right partner for wholesalers and retailers of the whole world who want high-quality products at the best prices on the market. Bell Italia’s strength also lies in the service offered: customs documents and certifications, logistic support, re-labelling in any foreign language, pre- and post-sales assistance guarantee to our partners safe and profitable importations. To get to know us better and to view all our special offers, register on the website www.bell-italia.com or contact our sales manager Ezia Caputo.