Estathé

Ferrero Estathé

Michele Ferrero thus created the cold tea Estathè, the first cold tea infusion available in the Italian market. This unique product immediately won the hearts of consumers thanks to its freshness, convenience, and delicious taste, becoming an icon of the Italian beverage world.

Estathé has a color that can sometimes appear slightly cloudy due to the natural infusion process, which gives the product an intense color and the typical taste of homemade tea. It is produced using the traditional infusion method, using boiling water and high-quality tea leaves. After infusion, the product is subjected to a sterilization treatment and packaged in an aseptic environment without the use of preservatives to ensure maximum safety and quality product.

To ensure a perfect consumption experience, Michele Ferrero designed a unique, practical, and hygienic format to promote outdoor consumption in summer by associating it with a straw, which he carefully studied to ensure the right shape and size for enjoying every sip of the product.

The company has also committed to making its packaging 100% reusable, recyclable, or compostable by 2025, and this also involves Ferrero Estathé. The introduction of the paper straw, recyclable in paper collection, is part of this commitment and follows the European directive on disposable plastic materials.

Estathé is a very popular beverage in Italy, traditionally sold in a 20 cl plastic cup with an insulating membrane that needs to be pierced with a straw before enjoying it. However, the famous Italian drink has evolved over time, and today it can also be found in 33 cl cans and 40 cl or 1.50 l bottles, to meet the different needs of consumers.

Among the various available flavors, the two best-selling infusions are Estathé limone and Estathé pesca, loved for their fresh and refreshing taste. In recent years, new flavors have also been introduced, such as green tea and mint tea, to satisfy the most demanding palates. In addition, the product range has expanded to include low-calorie variants, for those seeking a light and healthy option.

Ferrero Estathe has become a symbol of Italian restaurant culture and is often consumed with a meal or in the company of friends, during a break from work or study. Its freshness and intense flavor make it an excellent alternative to carbonated beverages, and a perfect choice for those who want to quench their thirst with a high-quality product.

Discover the Ferrero Estathè product range thanks to Bell Italia, the Italian food wholesaler specialized in exports, and find out the price of their products online by registering on their website.