Mulino Bianco

During that period, the 1970s, characterized by social and political tensions and the oil embargo, Mulino Bianco's invitation to look back at a nostalgic past, where things were simpler and more genuine, represented a response to the hectic and industrialized urban life. The return to the countryside, suggested by the brand, was a way to escape urban chaos and modern life.

Mulino Bianco: a Story of Tradition and Quality that Endures for Generations

Even Barilla, the company, was going through a difficult period. In order to cope with inflation, the Italian government had frozen the prices of essential goods, including pasta, forcing companies to deal with higher costs for raw materials. Barilla, which specialized in pasta production, decided to diversify its product. Thus, the "Mulino Bianco" brand was born, which included not only cookies but also snacks, cakes, and bread.

Within a year of its debut in 1976, the Mulino Bianco line captured a 7% market share, and in 1979, it became the leader in the baked goods sector. In 1986, the revenue of Mulino Bianco matched that of Barilla pasta.

The Emilian company has always given due importance to the visibility and promotion of its products. Famous advertising campaigns from the 80s and 90s, such as "Il Piccolo Mugnaio" (The Little Miller), are well-known. The protagonist is the Little White Miller, a very small character who lives in a mill surrounded by tall grass.

He creates sweets and other products for his love, a somewhat naive girl named Clementina, hoping that she will notice him and fall in love with him, but this never happens. The girl eats all the products that come out of the Miller's kitchen without ever discovering who the pastry chef is.

This promotional campaign was also spread in newspapers and children's comics and is still remembered today as one of the most successful campaigns of the company.

In the 1980s, inside the snack packages, small gifts called "surprises" were included. These surprises were designed and supervised by promotions and children's games expert Graziella Carbone. These objects were mainly small toys but could also include erasers and other small stationery items, contained in openable boxes similar to matchboxes, which are highly sought after by collectors today.

The purpose of these surprises was to play with friends, trade them, and above all, collect them. The Barilla Historical Museum exhibits seven hundred of these surprises.

Also in the 1980s, collection point cards were created, allowing customers to receive free items such as plates, breakfast cups, pencil holders, alarm clocks, and watches, which are highly sought after by collectors today. Initially, the gifts of higher value were tablecloths and porcelain dinner sets, but later, highly useful items such as kitchen robots and the "Fornetto Scaldabrioche" (Brioche Warmer) were added, which were highly successful among consumers. Similar point-collection campaigns are still active today.

Mulino Bianco Cookies: A Taste of Italian Tradition and Quality

Mulino Bianco cookies offer a unique taste experience, prepared without the use of palm oil and with a great commitment to the future. In fact, the company has set the goal of exclusively using 100% sustainably sourced soft wheat flour, ensuring the highest quality of the product and respecting the environment. Furthermore, Mulino Bianco cookies are packaged using 100% recyclable materials, demonstrating the company's constant commitment to environmental protection and the sustainability of its production activities.

Among Mulino Bianco cookies, famous worldwide, stand out the delicious Macine and the renowned Pan di Stelle, two delicacies that conquer the palate with their unique and irresistible flavor.

Macine Mulino Bianco biscuits are the perfect choice to bring back the authentic taste of tradition to your breakfast. Mulino Bianco Macine are carefully made, using only simple and genuine ingredients, and enriched with a delicious cream made exclusively from good Italian fresh milk. This special touch gives Macine a fuller and rounder flavor that will captivate your palate.

They can be enjoyed on their own, experiencing their full taste and unique texture. But for lovers of the classic breakfast ritual with a cup of steaming milk, Macine are the perfect pairing. Macine Mulino Bianco Biscotti are the ideal way to start the day with a touch of tradition and authentic pleasure. Every bite is an invitation to experience the authentic taste of things made with love and dedication.

Pan di Stelle is much more than a simple biscuit. It has become a true cultural and social phenomenon, with a large fan base that has contributed to turning it into a "love brand". Its success is due to its impeccable quality and attention to detail in its preparation. Each biscuit is created with selected ingredients, such as fine cocoa and Italian wheat flour, to ensure an authentic and satisfying taste.

The characteristic biscuit grain on the surface not only adds a crispy touch but has become a recognizable icon that sets Biscotti Mulino Bianco Pan di Stelle apart from other biscuits. Moreover, Pan di Stelle is known for its unique packaging, representing the stars in the night sky, creating a visual and emotional experience for anyone who purchases it. This biscuit has become a symbol of sweetness and continues to conquer the hearts of people of all ages worldwide.

Mulino Bianco: Bringing Italian Style to Your Point of Sale

Mulino Bianco Dolcetti are simple and delicate: delicious on their own or accompanied by a cup of good tea, they represent the perfect choice for a moment of pure sweetness. They enrich snack time or breakfast with their unique and unmistakable flavor.

Mulino Bianco Fette Biscottate (Toasted Slices) have always been simple and genuine, so delicious and versatile that they are perfect for spreading or dunking. This product is the ideal companion for your moments of happiness, such as breakfast or snack time when you want to pamper yourself with the authentic taste of toasted bread. Furthermore, Mulino Bianco Fette Biscottate are prepared with quality ingredients to offer a unique and unforgettable taste experience.

Mulino Bianco Croissants are the perfect recipe to start the day with authenticity and taste. These croissants are prepared with quality ingredients, and their soft and fragrant texture makes them irresistible to the palate. By placing Mulino Bianco Croissants on the table in the morning, you can savor every bite of their goodness and prepare yourself best to face the day with energy and cheerfulness.

Mulino Bianco Snacks are the result of careful and scrupulous production that prioritizes the genuineness of ingredients and the freshness of the product. The selection of high-quality raw materials for snack preparation is done with care, ensuring maximum safety and hygiene in the dough to respect the consumers' health.

All production processes, from baking to filling, are carefully controlled with passion and expertise, following the art of Italian baking. The quality of the packaging is also subjected to rigorous checks to ensure maximum freshness and product preservation.

Furthermore, to ensure that every Mulino Bianco Snack is always perfect, continuous quality checks are carried out throughout the production process, from the factory to store delivery. This way, customers are guaranteed a fresh and genuine snack, in line with the Italian tradition of baking. The company has always placed quality at the center of every choice and decision because it knows that only in this way can it offer customers genuine and high-quality products.

Mulino Bianco Cakes are truly special: tasty, delicate, and prepared with simple and genuine ingredients. They are perfect to savor at any time of the day, ideal for a indulgent breakfast, a sweet break, or to share a moment of relaxation with friends and family.

Each cake is made with care and mastery, following the Italian tradition of pastry making. The ingredients are carefully selected to ensure the highest quality and utmost respect for the environment. The freshness and goodness of the cakes are the results of meticulous and scrupulous production, which prioritizes the quality and genuineness of the ingredients.

Mulino Bianco Cakes are ideal for those who love the taste of Italian tradition and for those who do not compromise on the goodness and genuineness of products. Whether it's a jam tart, an apple cake, or a chocolate cake, every bite will be a unique and unforgettable experience for the palate.

Mulino Bianco also offers a wide range of baked goods, including the delicious Bauletti, perfect sandwiches for any pairing, from sweet to savory. The ingredients used are always simple and genuine, such as white bread bauletto, durum wheat, whole grain, 8 cereals and soy, rustic gran bauletto, pan brioscè, cuor di lino, soft wheat and spelt gran bauletto, gluten-free bread bauletto, and new varieties like Mediterranean herb gran bauletto and whole grain bauletto with seeds and walnuts.

Mulino Bianco Table Breads and Sandwiches, always soft on your table or perfect for your sandwiches, have a genuine taste and are available in different variations such as classic rolls, hot dog buns, small loaves, whole grain loaf, durum wheat loaf, large rolls, and whole grain rolls. Among the new additions, we have large classic and whole grain rolls.

Sliced bread and sandwiches are soft and delicately flavored, perfect for toasting, sandwiches, open-faced sandwiches, and irresistibly appetizing finger sandwiches. The available variations include whole grain, sliced bread, whole grain sliced bread, and whole grain sliced bread with a soft center. The new additions are large sandwiches and large soft center bread.

Mulino Bianco Piadine and Tigelle, naturally leavened and made with simple ingredients, are meant to be heated, filled, folded, or rolled as desired. The variations include classic, flaky, whole grain piadine, tigelle, and the new additions of large Piadine and toasted Piadine.

Lastly, Focaccelle are soft and savory, the perfect snack to satisfy your hunger wherever and whenever you want. The variations include Focaccelle with extra virgin olive oil and with rosemary.

In the Mulino Bianco product range, there are Panetti, crispy and crumbly bread substitutes that are ideal for accompanying bruschetta and tartines in an original way. Among the new additions, there are Fiori d'Acqua with Whole Grain Flour, simple and light breadsticks, perfect with cold cuts and cheeses or delightful with creams and sauces.

But the offerings don't end there. There are Classic Pangrì, Crispy Classic Breadsticks, Sgranocchi, Torinesi, Raggianti, and Whole Grain Pangrì. In particular, the Whole Grain Sgranocchi are crispy and naturally leavened crackers that satisfy hunger with taste and lightness.

For those looking for something savory, there are Salty Crackers, Reduced-Salt Crackers, and Whole Grain Crackers. Additionally, for people with gluten intolerance, there are Gluten-Free Quadretti.

Finally, Mulino Bianco Breadcrumbs are essential in the kitchen, convenient and practical for all types of gratin and breading. For even more convenience, you can try the Ready-to-Use Breading.

Come and discover our wide range of Mulino Bianco products available for wholesale. Our assortment is perfect for both export and shipping to international retail outlets. We are ready to provide you not only with the best online shopping experience but also with customized solutions to meet your international distribution needs. Contact us today for more information and find out how we can assist you in bringing your favorite Mulino Bianco food products to the world.