In 1846, Birra Peroni was born thanks to the initiative of Francesco Peroni, who established a small brewery in Vigevano. During that period, Italy was experiencing the fervor of the Risorgimento movements while the nation itself was taking shape.

13 Results for Peroni

8 unit / carton

Peroni Birra Cl.33X3 Vol.4,7° - Pieces for BOX: 8 - BOXES for PALLET: 72Malto 100% italiano tracciat.....

4 unit / carton

Peroni Birra Cl.33X6 Vol.4,7° - Pieces for BOX: 4 - BOXES for PALLET: 72Indiscutibilmente italiana -.....

15 unit / carton

Peroni Birra Cl.66 Vol.4,7° - Pieces for BOX: 15 - BOXES for PALLET: 66100% Malto italiano tracciato.....

15 unit / carton

Peroni Birra Cl.75 Vol.4,7° - Pieces for BOX: 15 - BOXES for PALLET: 55Malto 100% italiano tracciato.....

24 unit / carton

Peroni Birra Lattina Cl.33X2 Vol.4,7° - Pieces for BOX: 24 - BOXES for PALLET: 117Indiscutibilmente .....

4 unit / carton

Peroni Birra Peroncino Cl.25X6 Vol.5° - Pieces for BOX: 4 - BOXES for PALLET: 63La dimensione perfet.....

8 unit / carton

Peroni Chill Lemon Birra Cl.33X3 Vol.2° - Pieces for BOX: 8 - BOXES for PALLET: 72Malto 100% italian.....

20 unit / carton

Peroni Cruda Birra Cl.50 Vol.4,7° - Pieces for BOX: 20 - BOXES for PALLET: 54Microfiltrata a basse t.....

12 unit / carton

Peroni Gran Riserva Doppio Malto Birra Cl.50 Vol.6,6° - Pieces for BOX: 12 - BOXES for PALLET: 60Mal.....

12 unit / carton

Peroni Gran Riserva Puro Malto Birra Cl.50 Vol.5,2° - Pieces for BOX: 12 - BOXES for PALLET: 60Malto.....

12 unit / carton

Peroni Gran Riserva Red Birra Cl.50 Vol.5,2° - Pieces for BOX: 12 - BOXES for PALLET: 60Malto 100% i.....

20 unit / carton

Peroni Non Filtrata Birra Cl.50 Vol.4,7° - Pieces for BOX: 20 - BOXES for PALLET: 54Non filtrata - P.....

8 unit / carton

Peroni senza Glutine Birra Cl.33X3 Vol.4,7° - Pieces for BOX: 8 - BOXES for PALLET: 72Malto 100% ita.....

Peroni Beer: The symbol of Italian taste

Francesco Peroni's entrepreneurial vision led him to open a second brewery in Rome in 1864, in the heart of the city near the Spanish Steps. This Roman location became the launching point for "Peroni Beer" and a springboard into the central Italian market, entrusted to the enthusiasm and passion of his son, Giovanni Peroni.

Over the years, the company expanded, and in 1901, a strategic merger took place with the most important ice factory in the capital. This led to the establishment of the "Società Riunite Fabbrica di Ghiaccio e Ditta Francesco Peroni," successfully combining beer and ice production, which were essential for the company's success.

In 1907, a new factory was inaugurated in Rome near Porta Pia, giving birth to the "Peroni citadel." This significant step was characterized by considerable industrial investments, transforming the area into a modern factory embedded in the urban fabric, which still retains the identity and memory of Peroni Beer.

In the following years, Birra Peroni continued its growth by opening a factory in Bari in 1924 and acquiring several small and medium-sized breweries throughout Italy. Additionally, it introduced new fruit-based beverages and the legendary 20 cl format known as the "Peroncino." The Peroni brand also expanded internationally, reaching Africa, the Peloponnese islands, Albania, and the United States.

Despite the wartime period of World War II, the Peroni brewery demonstrated resilience and its connection with local communities. The production facilities faced German occupation and later the Allied occupation but managed to resume normal operations in 1946, ready to write a new chapter in the company's history.

In the 1950s, there was a significant boom in beer consumption in Italy. Peroni was at the forefront of the sector's growth, anticipating the recovery. New facilities were planned in Bari, Rome, and Padua, introducing an innovative model that revolutionized logistics and organizational structure. Peroni's distribution network expanded considerably, involving over 400 concessionary firms, including 14 with bottling plants.

Peroni Nastro Azzurro: The perfect balance between tradition and modernity

In 1963, Nastro Azzurro was born, the premium beer of "Casa Peroni," designed for consumers seeking more intense flavors. The name "Nastro Azzurro" inspired by the prize awarded to the fastest ship in the Atlantic crossing, evokes the sea, nature, and outdoor life. Peroni Nastro Azzurro immediately achieved great success, ranking first in its category at the world beer competition in 1965.

In the 1960s and 1970s, Birra Peroni balanced its presence across Italy by acquiring historical breweries in the northern part of the country. This period was also characterized by a new advertising push, thanks to the famous Caroselli created by Armando Testa, which created the myth of the blonde Peroni and turned it into an icon of television communication.

In 1988, Birra Peroni took another significant step towards Northern Italy by acquiring Birra Wührer in Brescia, the oldest Italian brewery with a historic brand. This operation allowed the company to have a privileged view of the global and increasingly competitive world in which it operates.

In the following years, Peroni remained competitive in the market by adopting increasingly precise marketing tools and restructuring its sales force. The company's production capacity expanded further through investments in the brewing facilities at the Rome plant, making them the largest in Europe.

Between 2003 and 2005, Peroni definitively took on the characteristics of a global company by becoming part of the SABMiller plc group, one of the world's largest beer producers. This allowed the company to expand its presence in over 750 countries on six continents, becoming a significant player in the international beer industry.

Today, Peroni is part of Asahi Europe & International. With its 750 employees, three breweries located in Rome, Bari, and Padua, a malting plant in Pomezia, over 50 marketed brands, and a supply chain of 1,500 Italian agricultural companies, Birra Peroni is a leader in the beer sector, generating a significant employment impact in Italy with over 43,200 direct and indirect jobs. Peroni's annual production amounts to 7 million hectoliters, confirming its leadership position in the national and international market.

The history of Peroni Beer is a fascinating journey through the milestones that have shaped its development, from its humble beginnings in Vigevano to its prominent position in the global market. It is a journey marked by entrepreneurial insights, strategic mergers, acquisitions of historical breweries, and a constant focus on innovation and quality. Birra Peroni has become a symbol of Italian beer tradition, carrying with it values of excellence, passion, and authenticity that have made it an icon in the world of Italian beers and beyond national borders.

Peroni: The Assortment of Bell Italia

For over 175 years, Peroni has been producing high-quality beers, becoming a symbol of tradition and excellence. Today, this prestigious Italian beer is part of the renowned Asahi group. Thanks to this partnership, Birra Peroni is able to strengthen its presence in other markets, bringing with it the emblem of Italian excellence in the world, Peroni Nastro Azzurro, while expanding its portfolio of premium brands in the Italian market, such as Asahi Super Dry and Kozel.

The classic and iconic "Peroni," the renowned Italian lager, has the power to bring people together from every corner of the country, creating a bond between the North and the South. With its alcohol content of 4.7% vol., Peroni has a rich heritage dating back to 1846, combining tradition and modernity. The focus on quality is reflected in the choice of selected ingredients, such as 100% Italian Malt, extracted from superior-quality barley, giving Peroni its distinctive note.

Immersed in a brilliant golden yellow, Peroni Classica captivates the eyes even before being tasted. But it is on the palate that it reveals its unique character: a moderately bitter taste in perfect balance between hop nuances and malt smoothness. Every sip of this beer is an experience that captivates the senses and leaves a lasting memory.

The perfect pairing for Peroni is represented by traditional Italian dishes. From irresistible pizza to succulent pasta preparations, Peroni harmoniously complements the authentic and genuine flavors of Italian cuisine. It is the ideal companion to enhance the gastronomic pleasures of the table.

By using carefully selected ingredients, including barley malt, corn, and hops, Peroni becomes an enological work of art. The result is a beer that embodies Italian passion, craftsmanship, and excellence.

Peroni Senza Glutine, with its alcohol content of 4.7% vol., is your faithful companion with a special touch. This gluten-free beer offers a perfect balance between sweetness and bitterness, with a delicate hop taste that makes it extremely enjoyable to drink. With a gluten content below 10ppm, Peroni Senza Glutine is the perfect option for those who want to enjoy a quality beer without compromising their gluten-free diet.

Its straw yellow color shines in the glass, inviting you to discover its authenticity. The taste of Peroni Senza Glutine is moderately bitter, with a harmonious balance between hop nuances and malt sweetness. Each sip envelops you with a sensation of pleasure and refinement.

Peroni Chill Lemon, with its light alcohol content of 2% vol., is the beer that combines the rounded and balanced taste of Peroni with the thirst-quenching power of lemon juice, offering you a refreshing and sparkling experience. This Radler beer is produced with 100% Italian Malt and Lemons, which provide a fragrance of freshly picked lemons and a natural taste, for an authentic explosion of freshness and quality. The Chill world is cool, cheerful, and surprising, and Peroni Chill Lemon fully embodies this philosophy! Its low alcohol content makes it perfect for your moments of pure fun.

Immersed in a light yellow, Peroni Chill Lemon captures attention with its inviting appearance. But it is its taste that makes this beer extraordinary. The natural flavor of lemons is pleasantly tart, balanced by a bitter note that adds depth to the flavor profile. Every sip of Peroni Chill Lemon envelops you with the citrus freshness of lemons, creating a lively and satisfying taste experience.

The Offering of Italian Beer Peroni in our Store

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Immerse yourself in an unprecedented experience with Bell Italia, your trusted companion in the world of Italian product import. We are here to offer you impeccable service, allowing you to access the quality and authenticity that only Italian products can offer. Join us and discover the range of Italian Beer Peroni available on Bell Italia, bringing Italian taste to the world.