Proraso

Proraso: The story

In the company founded in 1908 by his father Ludovico, Piero Martelli invents the Pre Shave Cream. This effective and modern cream is immediately appreciated by barbers, who are very satisfied with it. Then, an ever-increasing number of Italians adopt it as their preferred method of shaving. He becomes an icon, and witnesses to the company's mission and its professional vocation: to offer professional quality products for a pleasant and flawless shave, even at home.

Over the years, the Proraso laboratories have created timeless classics that embrace the present while looking to the future: a complete shaving system made up of highly specialized references, professional performance, advanced formulations, and natural ingredients.

The fourth generation of the family business produces iconic high-quality shaving and beard care products. They combine the past with the future while preserving a culture of technique and beard care professionals.

Proraso: The products

Proraso Shaving Soap is made from a mixture of oils and salts and is heated until it becomes liquid. This liquid soap is then poured into steel drums where it is kept for about two weeks in an air-conditioned room.

During this time, the soap gradually matures and reaches the desired degree of water structure and fragrance. The saponification reaction is completed by transforming the raw material ingredients into refined soap without traces of aggressiveness. This slow and distinct process makes Proraso Shaving Soap Bowl effective in protecting the skin and facilitating razor glide.

Proraso shaving cream is a rich foam with natural extracts, Eucalyptus oil, and menthol. Eucalyptus oil has a refreshing and purifying effect. Menthol has a revitalizing property. Glycerin promotes a smooth shaving experience and reduces irritation and redness.

The formula of Proraso shaving cream takes its name from the ritual in which it is used, because this foam gives an incredible sensation of freshness and tonicity to the skin, without any sacrifice.

The Proraso Shaving brush guarantees a perfect shave. The high quality of the bristles and their greater length and stiffness quickly transform the soap into a creamy and compact foam to be delicately spread on the face. The daily ritual becomes a moment to take care of yourself.

The Proraso Shaving brush is suitable for vigorously whipping the soap directly into a bowl or cup, subsequently allowing, thanks to its size, to distribute of quantities of foam on the face with the utmost simplicity. The bristles used are stiff at the right point, not prickly, and lose little hair if treated correctly.

Proraso shaving brushes are recommended for all those soap-based products that require a good dose of energy to be applied. It is advisable to use the shaving brush leaving it immersed in hot water to soften the bristles and after shaving, rinse it carefully, eliminating soap residues, to prevent the formation of limescale.

Buy Proraso wholesale from Bell Italia: the website dedicated to wholesale home and personal hygiene products.